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    • Market Bite of Bluetooth (Business & Finance, 25th Sept. - 8th Oct. 2008)

    Tuesday, September 30th, 2008

    I know I’ve been a bit of a bad landlord of late, only turning up when there’s rent to be collected (or in my case, articles to be plugged) but for those of you not yet disgusted by my shameless abuse of the blogging format lately, here’s some more self-promotion on my part.

    The latest issue of Business & Finance, which should be available near you as we speak, features my latest tech piece which is on the issue of Bluetooth marketing in Ireland. I spoke to one of the owners of Bluemedia, who are making quite a name for themselves in that particular market segment, and UPC which ran a bus-advert with some Bluetooth functionality recently enough.

    There’s also a review of HP’s MiniNote laptop and some Tech Briefs for those of you who fell out of the loop for the last week or two.

    September has been a crazy month for me, what with the new job and the balancing of it with my existing work, but things are beginning to settle somewhat so hopefully blogging will become relatively regular in the near future… at the very least I promise to throw a few non-pluggy posts in soon.

    Posted in Print, Blogging, Published, Business, Technology | Trackback | Share This | Top Of Page

    2 Responses to “Market Bite of Bluetooth (Business & Finance, 25th Sept. - 8th Oct. 2008)”

    1. mia Says:
      October 1st, 2008 at 8:14 am

      this is the first time for me reading your blog, coincidencely!! i am also involved in marketing, but focusing more on helping people to get a job!
      Can you tell me how does bluetooth marketing work? Is it promoting products or you use that for advertisement with bluetooth ?
      It sounds really new to me!:) Thank you.

    2. Michael Says:
      January 6th, 2009 at 2:44 pm

      Hi Mia, Basically Bluetooth can push a number of different types of files. From Video to ausio files and at a more complex level it can push applications for mobile phones where users can read news, enter competitions search databases etc just like a mobile web browser on youre phone for free with regionalised content that you want to send to the users phone. If you require any more details please dont hesitate to contact us at michael@imobile.ie or read below to find out more

      http://www.siliconrepublic.com/news/article/11139/comms/bluetooth-breathes-life-into-oxegen

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